A funnel designed and built for a coach for a virtual summit called "The Purpose Summit".

The goal of the funnel was to generate signups for the free summit for a limited time, then upsell them to a more premium summit experience and a course.

My role was to design and build the pages for the summit, including the opt-in page, session hub page, order page, upsell page, and thank-you page. I did the automation of the summit, including adding tags, sending a welcome and reminder email sequence, and product delivery after purchasing. I integrated Stripe as a payment gateway and Keap as a CRM for email marketing.

The result was 3353 signups with a 42% opt-in rate and $7336 sale with a 11.65% conversion rate and $111 average order value.

Below, you can see the live funnel pages by clicking the links, as well as the screenshots of the pages.

P.S. The repeating images of the person in the screenshots below are due to the scrolling effect.